It indeed is a good song with foot tapping beats, perfect for a dandiya night. It surely has caught rage with the young crowd. It is simple “hummable” and trendy too. Junior Nigam’s version is even more gripping,
However, there is one more aspect why this song had to get some much fan following or rather could get the needed exposure. Though we want to largely ignore it, the fact remains that song has some association with Rajnikanth.
There are number of other good songs that could have gained prominence had they been exposed or marketed correctly. For e.g. Avadhoot Gupte songs are much better than this recent Kolaveri rage. Gupte’s songs are enjoyable, you can sing them, you can dance on his songs, and you can give a solid performance on his songs, and I don’t only mean “dhingana” here. Avadhoot is not only good with peppy songs but also with soul touching music, though he is largely recognised for the former genre. And mind you Avadhoot is an all rounder, he has made effective movies like Zenda and Morya.
Ajay-Atul, a combo that is lately rocking the Bollywood with Singham and Agneepath. Their compositions are amazing, especially when they strum the rural-cultural chords. “Mayechya halwya”, “Malharvari” from Agga Bai Arrechya, “Lalati bhandar” from Jogwa are terrific compositions. Mind you, “Kombdi palali” or “Chikni Chameli” are just their average level creations. “Chikni Chameli” caught fire only because it has Katrina dancing on that song, perhaps. “Kombali Palali” the original version, a better one, did not catch up so much rage as did Kolaveri.
When it comes to the larger platform, I think Marathi people shy away, get gripped by ‘nyunganda’ (inferiority complex). They are not as outgoing as people from other regions. Shying away could perhaps be a wrong term, it must be the humble nature that we don’t usually show off – the focus is on creativity and not on glamour. More than what “I” think of something, we Marathi people focus on what “others” will think of it, and hence lose out on time and opportunities.
Change! Of course it does not mean get shameless.
A “Kombadi Palali”, “Tujhe Dekh Ke Meri Madhubala”, “Goa mix”, “Lalati Bhandar” are way beyond in excellence of poetics and composition when compared to Kolaveri.
“Ayushyavar Bolu Kahi” another amazing musical that has tight lyrical poetry composed in a melodious musical. I think the audience for such a niche technically perfect melody remains small, and hence “Aggobai Dhaggobai” does not become a Kolaveri, which appeals to anyone and everyone. You don’t need to understand what Kolaveri is trying to convey, it only makes your feet to tap. Sandip and Salil, on the other hand, stir your soul entirely.
It will take time, perhaps, like it took for me. I had been contemplating about this article for over a month, thinking what people will think. But it was getting ironical, what I wanted to write and why I am not writing it.
I am young, and a Marathi manoos that appealed to me most, until recently, was Shreyas Talpade. However, I have noticed, after the Kolaveri effect, that there is a Avadhoot, Ajay-Atul, Sandip-Salil, and there is one Amol Gupte too who can take on Aamir.
And yes I know a few unknowns too – Adwait Patwardhan in Pune of Pancham Digital, Niranjan Jamkhedkar in Mumbai of Studio Tabassum, Amit Redij in Mumbai who does not have professional setup as yet but who is a prodigy in playing variety of musical instruments.
I am happy though that somehow creative people with Marathi background are slowly inching towards fame and recognition. The ‘hare & the tortoise’ story like. Slow and steady will win the race.
- Hanumant Suryawanshi

20 Responses so far.

  1. Nityanand Banerjee says:

    Simply amazing article. I don't know Marathi. But after Chikni Chameli, I looked for the original Kombdi Palel song, and I loved it more than the Chameli version. I have downloaded some songs of Ajay-Atul. I will also wants to listen to Mr. Avadhoot Gupte now.
    Thanks for the great inputs...

  2. Anonymous says:

    ek number article....bhari bosss

  3. Anonymous says:

    Too good article.. Really appreciate the observations. 'Marathi Manoos' has the talent but need to expediate it the way Kalaveri fame Dhanush...
    Looking forward for many such woderful articles..
    Thanks a lot:)

  4. manoj mohite says:

    Good article. Frankli speaking I have not listened "Kolavari" song yet.

  5. Hemraj says:

    Fantastc article!! Ekdam zakkas...

  6. Anandi Shirsat says:

    Very acutely written article. It is a shame on us that we don't admire and encourage our own people and run after others. We should take pride in the people of our land and their creativity.

  7. DK says:

    It's a real newspaper article in its true sense. Briefly and beautifully more than three musicians covered in a simple language.

  8. Anonymous says:
    This comment has been removed by a blog administrator.
  9. Sachin Joshi, Mumbai says:

    Good one... There are many such artist which whose art need to get acknowledged but unfortunately they can't managed to do well.... It's a 1% luck and rest 99% is a combination of your skill of selling yourself and efforts towards obtaining a final destination.

  10. Sana Rose says:

    Kolaveri makes me shake my head. :D But as is today's trend, such things get the limelight and news-space than real talent. I still don't get what's the least bit attractive or even listenable in it. There are better foot-tap stuff around than that. And yes, you have got a point there- as to why it got the crowd listening to it.

  11. Milind Apte says:

    Hanumantji,

    This could not have been better. I loved to read the article and how effortlessly you have sent across the right message using a very sweet, simple, and subtle language.

    Lekh kharach khup chaan ahey...

    Milind Apte

  12. Jagdish Lokhande says:

    Mi Ajay Atul ani Ayushyavar Bolu Kahi che live performances baghitle ahey. Apratim ahet tya jodya. Avadhoot Gupte hi mala avadto pun fakt Sa Re Ga Ma Pa var.
    Kolaveri cha naad lokani sodlay ata. Tasla kahi faar kaal tikat nahi. Pun aple Ajay-Atul and Sandip-Salil he magche 5-6 varsh aplyala sunder ani madhur sangit deth ahet, je ahunahi aplya smarnat ahey.
    Hich khari kala.

  13. Hardik Kulkarni, Thane says:

    Sundar shailit, univevar bot thevles. Apratim.

    -Hardik Kulkarni, Thane

  14. Rohit, Pune says:

    Lekh khupach chan ahe. Fist time I am seeing the people are responding in Marathi on English blog :)

    @ Jagdish, Very well said.. Je changle aste te chirkal tikte.
    Keep it up Hanumant.. Thanks.

    -Rohit, Pune

  15. Anonymous says:

    Really amazing and true article

  16. HJ says:

    This article and this whole site is totally fab!!I thank you for opening a platform for those who(including me) need to freely opine.Speaking of Kolaveri,I dont think it went viral because it was related to Rajnikanth.It's because it was sung by an actor and the video has shots of him singing.People like it because of its abnormality!O'course no one including dhanush has said that it is kinda divine music.The singer himself has said that it was a mistake.Whatever...I liked the way he has organised the broken english words.Certainly,Kolaveri is not a song to enjoy but to entertain.
    Advertising is all it takes.If you want to be recognised,you need to come upto the front.
    I wish more and more interesting and different topics stop by at 'kahihi.in'!!

  17. @mit gadekar says:

    certainly agree with ur views ...
    marathi paul nakich padtayat pudhe!!!!!!!!!

  18. Roshmila Bhattacharya says:

    Sometimes shit happens!! That's how Kolaveri Di happened!! Neither Dhanush nor Aniruddha set out to make a chartbuster...I doubt if they even set out to make a song... Miracles happen! But they don't happen everyday... everywhere!! The lukewarm response to Dhanush's Sachin anthem proves that. I don't see a a sequel to Kolaveri Di coming... Though the imitations will continue to flourish. Thank God for that!!!

  19. KAHIHI says:

    Dear Readers,

    Thank you for the overwhelming response to this article. It is indeed encouraging.

    Please do keep reading KAHIHI

    Best,
    KAHIHI Team

  20. Anonymous says:

    Its nice article. but, why you think that, Marathi Manoos gets shy away when it comes to bigger platform. if you think broadly every regional language/ music/ movies etc are confined to a perticular audience, so is the case with Marathi, and we are proud with the quality of articulates marathi people are building in such areas.
    "Kolavari di" is also good song with nice rythem, mind you Rajnikant is powerful in jokes not in real world who can make a stupid song a blockbuster..

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