Obama speeches have always astounded me. I am yet to see his words translating into actions, in an effective manner, about the “change” he keeps mentioning about. However, let’s limit to the wonder of words and the mesmerizing effect it has on his audiences.

Trying to decipher the Obama effect one would often deduce that it is all about his oration and the ability to connect. He does that in US every single day perhaps, and he did it here in India too few weeks ago. Everything of his is so finely chiseled – language, diction, gestures, pauses, posture – all adding up to an excellent presentation that leaves a lasting effect on the people listening to him. And his wit of course. During some conference his name plate fell off the desk while he was exhibiting his oratory. His secretaries, body guards, assistants rushed to get the plate in place. Obama waved his hand signaling them to stop and said that it’s ok, don’t bother about the name plate, they all know me. Classy example of being a champion orator coupled with wit. Obama seems to have been bestowed upon with the skills of persuasive communication that many are not equipped with.

It is said that world’s finest leaders had this common trait of subconscious persuasion, and they have used persuasive communication techniques to accurately “change” or “loosen” the state of mind or way of thinking of the masses.

Hitler was one such example who could brilliantly use that technique of anchoring people’s thoughts to his. Obama uses it too.

The motives may seem to differ though. Our very own Raj Thackeray too is an expert of persuasive communication. Perhaps that is one reason why they can be classified under one category of “effective leadership”, men who can influence a group of people to put their (leader’s) words into action.

Sound oratory also takes into account assessment of the audience. Though the words in the speech remain same, the presentation style is flexible in order the stir up the listener. For some group things are put across with some rationale, for e.g. if the listener group is educated and intelligent. However, if the audience is some mediocre mass of people then the oration is soaked in emotions and presented. Adolf Hitler said, “I use emotion for the many and reserve reason for the few”, something that both Obama and Raj practice; Obama in a mellow tone while Raj in aggressive tenor.

Leaders are also often identified by the ideologies and objectives they follow. Taking forward Obama’s and Raj’s example, their struggle too is for their own citizens, Americans and Marathis respectively. Both want to create a paradigm shift in the systems in their respective territories, fighting for the cause of their own people – a “change” that they want to bring about. Much like Obama shook the world emerging as the first black President of United States, Raj also has been creating tremors in the political base of Maharashtra.

With their quality of excellent oratory and helping hands for public administration, it is now only to be seen how effectively, the “change” is brought about.

- P. K. Dastoor

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