Gone are the days when media battled for communal harmony and democratic establishment in the societies across the border. It was popular and valued in the past because it spoke for the least spoken and voiced their concerns to the populace for smooth and democratic governance in the society. Factual journalism gradually perished over past few years due to exponential growth in the number of T.V. channels and Newspapers that eventually invited deadly competition amongst the media houses. And that is when ethical journalism breathed its last. While putting an end to true journalism, came a wave of sensational reporting, centralising its sole control in the hands of few ‘haves’ who operate the fourth estate of democracy the way they desire, to be specific, to influence the masses and earn the revenues out of obtuse coverage. It attracts the viewers in a large number, so is the revenue. To retain this figure and revenue, reporters are always on lookout for the spicy ‘junk food news’ that is easily sold following day in a massive number.
The presumed goal of the media houses today is to sustain the viewership and provide the audiences with sensational stories that help them increase their advertising revenue. Hardly any news is objectified in the media today. And that is due to the escalating influence of the corporate biggies who compel media to do as told by these few ‘haves’.
Media giants have with intent fallen prey to this trifling coverage (sensationalism). Only way to get rid of this mismanagement is to appoint the special censoring board that would strictly monitor the news being covered in the Media and act against those who don’t follow the stipulated norms.
- Kiran Patil
Categories:
Journalism,
Kiran Patil,
Media
wow, great touching and excoriating! the way of writing is really enthralling and its just like you have gone so deeply in the subject...i have read the article about Media thrives on sensationalism. its deep rooting and describing the real journalism and today what the media giants are doing. it was a time when media used to focus on the various importance subject of national benefit but now it is only concentrating on, how to earn a bulk of money and just because of it they are focusing on the breaking and sensational news...a very good question you have raised in this article...its really daring..and i appreciate you for this...keep your spirit alive and go ahead with same passion.
satyapal chandra
Every time I switch on my TV in search of some raw news, neutral, anonymous and non-appeasing, am utterly disappointed to find myself stranded amidst the gossips of latest b'wood affairs, food recipes, quarrels among a few kurta-clad politicos, criminal investigation simulations by some cop-turned reporter, fast -track astrological predictions by some eminent gurus mending the lives of millions in a while. To make the matters worse, one of those channels one regularly claims to have made out-of the world discoveries, which sometimes made a mockery of me among friends when I quoted it and yet another day, I remember, I waited for some news item for 4 hours, cuz every time in the break they said it would be the next and then they started some another one. Such is the degree of distrust for news channels that the very spirit of media as a fourth pillar of our democracy seems to be defeated. - Nitya Prakash www.CreativeEcstasy.in
Thank you Satyapal and Trailblazer for your comments.
Do keep reading KAHIHI
we should avoid this kind of news........which increase the news channel's advertising revenue an channels try to make public issue as well as political issues...................